A photo that has to stop the scroll
An advertising photo has a different goal than a documentary or keepsake photo. It has to grab attention in a split second, before the thumb scrolls on — on a billboard, in a feed, in a catalogue.
That takes a different way of thinking than an ordinary session: a concept, light set for a specific message, sometimes a model or a set that builds context around the product or service.
What this term covers
Advertising photography is a broad category. In practice it most often means combining several things at once: styled product photos, portraits in a brand context, shots showing a service in action.
If you know exactly what you need — just product photos or a corporate portrait — go straight to those services, it will cost less. This page is for cases where a campaign combines several elements and needs one consistent set of photos.
Social media campaigns
Ads on Facebook, Instagram and TikTok have different aspect ratios and a different rhythm of audience attention. I prepare the material for these formats from the start, so the most important element of the frame doesn't have to be cropped along the way.
Billboards and large format
Large-format print needs a different resolution and different work with detail than a phone screen — something that looks good on Instagram can blur on a billboard ten times larger. I prepare files for their specific purpose, not generic “good enough” ones.
How we work together
We start with a conversation about what the campaign should communicate and where it will appear. Based on that I put together a shot list and estimate the time needed — so you know the scope before anything starts.
Pricing
Individual quote, because the scope of an advertising campaign varies a lot — from a few product photos to a full-day session with a model and a set. As a guide: from 250 PLN per hour of work on site, plus the cost of a set or model if needed.
Tell me what you're planning and where the material will appear — I'll send back a specific proposal.