Solid wood and steel furniture
Packshots and room settings for a shop and a catalogue
An online shop needs two kinds of photograph of the same piece, and it is easy to confuse them. One has to show the product without a background; the other has to convince the buyer it will suit their living room. This series contains both.
Packshot: the piece and nothing else
On a product page what counts is shape, proportion and colour. A plain background, even light, no stray shadows — so that every piece in the shop looks like one collection rather than a set of photographs taken on different days.
In a setting: the piece in context
I photograph the same tables and shelves in finished interiors, by the window and in daylight. The buyer sees the scale — how tall the shelving unit is against the wall, how much room the table takes — which a packshot never shows.
The details that justify the price
With solid wood furniture half the argument for the price sits in the details: the grain of the top, the welds, the way the leg meets the surface. I shoot those close-ups separately, because they answer the question "why does this cost what it costs".
I process the whole series in a single colour profile, so the wood keeps the same tone in every photograph — including once it is uploaded to the website and to marketplaces.
